A still from an ADF advertising campaign for the Royal Australian Navy (Image: Defence/YouTube)
A still from an ADF advertising campaign for the Royal Australian Navy (Image: Defence/YouTube)

Reports by the Australian National Audit Office make for dry reading at the best of times, but recently they have delivered serious blows to the Defence Department’s credibility

In June, the ANAO released a report on the management of Australian Defence Force recruitment advertising campaigns, flagging failures to properly account for and report on the effectiveness of recruitment campaign spending.

In the 2022-23 financial year, the ADF spent $60.2 million on advertising, amounting to 33.6% of all government advertising expenses. By comparison, Finance reported $40.8 million was spent on COVID-19 vaccination advertising and $9.4