It was always going to be a Sisyphean task when the most conservative newspaper in the country launched a site hoping to capture a younger audience. And five months into The Australian’s youth title The Oz, the venture does seem ill-fated.
The publication has found middling engagement on social media but more significantly it is yet to reckon with the political and cultural chasm between The Australian‘s core audience and the readers it hopes to capture.
The national broadsheet has never been a publication for young people. Open the pages of The Australian and you’ll learn millennials
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