Rupert Murdoch (Image: AAP/Private Media)
Rupert Murdoch (Image: AAP/Private Media)

It’s official: News Corp’s Foxtel is on the market. The bargain basement sale of Australia’s declining pay-TV monopoliser and struggling streamer sounds the last post on the most ambitious play by Rupert Murdoch.

Once central to the Murdoch dream, Foxtel now no longer fits. It’s just the last piece left over from Rupert’s grand 1990s vision to build a global television subscription network, dominating the supply chain from content creation to distribution, burrowing into your eyeballs through your wallet.

It’s unlikely Foxtel will long outlast the sell-off, with the rumoured private equity buyer expected to do what private equity does: strip it for parts.