(Image: Private Media/Zennie)

This article is an instalment in a new series, Punted, on the government’s failure to reform gambling advertising.

“I’m not convinced that complete prohibition works,” Government Services Minister Bill Shorten told the ABC’s Q+A as justification for Labor’s all-but-confirmed decision to water down restrictions on gambling advertising, which were recommended by the party’s own inquiry.

Apart from displaying his lifelong talent for sincerely believing whatever it is his leader says at the time, Shorten appears to be in a shrinking minority of people who believe the government’s proposal is adequate.

Labor MPs

Perhaps the most important cohort Labor leaders need to convince is their own colleagues.