This article is an instalment in a new series, Punted, on the government’s failure to reform gambling advertising.
Last month, an Australian soccer Facebook group called A-League Memes posted a screenshot to its 103,000 followers of an X post about a $300,000 bet made by rapper Drake on a soccer match.
A-League Meme’s screenshot was captioned simply “gamble responsibly”, a tagline that was until recently a requirement for online gambling advertising.
Was this a paid advertisement? Or was it just a piece of content about gambling shared of their own accord? A-League Memes didn’t immediately respond to Crikey’s questions, but the ambiguity about whether something is a legitimate, authentic endorsement or something that’s been sponsored is a common experience in the shadowy world of online gambling content.
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