Instead of taking the fight to the two big supermarkets, Aldi has rolled on its back like a puppy. Just when we needed it most, it let us down.
As the next chart shows, Aldi hasn’t used the uproar over rising prices as an opportunity to charge deeper into the heart of Australia’s grocery market. Quite the opposite.
The pace of new store openings has Aldi growing at about 4% over the past few years, which is lower than population growth. Its store network is shrinking on a per capita basis.
The Aldi website used to boast proudly about its non-stop parade of upcoming store openings, but now I can’t find that page.
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