Qantas begins flights from Perth to Paris this week in an attempt to capture people flying to the Olympics or heading on a European summer holiday.
There has been the usual round of public relations spin with Qantas chief executive Vanessa Hudson saying: “This route has been on our wish list for a while and we think customers will be as pleased as we are to see it go on sale.”
News Corp gushed: “Curated by Qantas creative director of food, beverage and service, Neil Perry, passengers are in for a treat — with some of the in-flight menu highlights including a creme brulee, bouillabaisse of snapper and Skull Island prawns and the pithivier of chicken and tarragon with onion puree.”
But beneath the corporate smoke and mirrors, Qantas’ long-haul aircraft are struggling, hampered by a Joyce-era underinvestment in aircraft.
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