One of the biggest media events of the year took place on Monday night with the second annual Crikey Awards acknowledging everything that is bad about the media and PR.

More than 100 people attended the second annual Crikey Awards for media mediocrity at The Imperial Hotel last night and the glittering Gold Crikey for the “Media Personality Most In Need Of A Mirror To Have A Good Look At Themselves” went to Eddie McGuire after a popular vote conducted scientifically by a show of hands.

Eddie polled about 25 votes, finishing well ahead of Andrew Bolt (16), Alan Jones (15) and other finalists such as Piers Akerman and John Laws.