Around the world, there’s more than a touch of journalistic head-scratching going on over the news that media giant Gannett’s flagship USA Today is on the hunt for a Taylor Swift reporter. Oh, and one for Beyoncé, too.
It promises to be journalistically explosive, that moment when the heat of the fanzine meets the objective cool of the most mainstream of mastheads. On the traditional side of the craft, the big question is: WTF!? But on the future-leaning side, the questions are more sceptical: why has it taken so long?
As an attention-getter, it’s already been a success; the
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