A collection of “Strange Labor facts” with scary music. Footage of a dog refusing to take a selfie with Scott Morrison. An augmented reality version of Parliament House that features a giant Shrek dancing above the building.
These are all short videos produced by Australia’s biggest political parties for the TikTok platform, and represent a new frontier in social media campaigning for the 2022 federal election campaign.
The 2019 election was the breakout for boomer memes — intentionally low-fi images with corny gags and simple messages shared on places like Facebook — as a digital strategy.
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