The most valuable commodity in global capitalism is a renewable resource. Yet it’s being so intensively exploited that corporations are in danger of running out even as they pour hundreds of billions of dollars into finding it.
That commodity is your attention. This year it’s estimated global capitalism is spending nearly three-quarters of a trillion dollars trying to buy it — and closer to $800 billion if you include sports sponsorship.
In the analog era, the exploitation of attention was crude and mostly ineffective — but simple.
Crikey is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while we review, but we’re working as fast as we can to keep the conversation rolling.
The Crikey comment section is members-only content. Please subscribe to leave a comment.
The Crikey comment section is members-only content. Please login to leave a comment.