What’s the brief? Ad agencies explain how’d they’d sell the Voice to Parliament

The official Yes and No campaigns for the referendum on a Voice to Parliament will launch this month. As the government straps in for a neutral ride to educate the public and equip them with the tools — not the answer — to vote, Crikey put the call-out to a collection of creative agencies to determine their vision and version of the who, what, when, where and why in such a campaign.

An audience of many

Creative director of Indigenous creative agency Ingeous Studios Leigh Harris, a Kanolu and Gungarri man, called the critical “who” a motley mix of middle-aged white Australia, “allies”, pro-treaty (and No-voting) Indigenous peoples, fresh-faced voters, and rural and remote Indigenous communities.