Advertising • Crikey

ADF spent $60m on recruit advertising. Defence is quiet about whether it’s worked

Sybilla George — Wed, 04 Sep 2024 00:11:53 +0000

The ADF has spent a lot on recruitment advertising. But Defence can't really say if the millions in taxpayer money have achieved results.

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Yes — taxpayers should bail out journalism. It’s the least bad option we’ve got left

Tim Burrowes — Fri, 23 Aug 2024 00:34:25 +0000

'If making The Great Gatsby is in the interest of the Australian taxpayer, then so is covering the news.'

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Gambling is a pure distillation of capitalism. No wonder Labor is reluctant to act.

Bernard Keane — Fri, 16 Aug 2024 01:43:03 +0000

The modern Labor party is about managing, not banning, capitalism.

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Punted: How media companies and big sport fought gambling reform — and won

Bernard Keane — Mon, 05 Aug 2024 01:29:53 +0000

Labor has taken a year to come up with regulation of gambling ads that pleases no-one. It's a sure sign media companies remain powerful.

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Scary burgers and ageist chicken: The ads Australians are lodging complaints about

Daanyal Saeed — Thu, 18 Jan 2024 22:56:51 +0000

From KFC peddling unsafe electricity practices to a radio station joking about using a shock collar to prevent the use of non-regional slang, we sure love to complain about stupid ads.

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Don Draper pitches the No campaign

Patrick Marlborough — Wed, 06 Sep 2023 00:17:52 +0000

Aghast at the recent Yes campaign advertisement featuring John Farnham, the No campaign needs to act fast. For help, they've gone to the best...

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People are making TikToks exposing Facebook car sales fraud

Cam Wilson — Thu, 13 Jul 2023 04:28:24 +0000

A new Service NSW tool is helping people turn odometer fraud into content. Plus what can we learn from one of the most prevalent forms of online fraud?

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What’s the brief? Ad agencies explain how’d they’d sell the Voice to Parliament

Julia Bergin — Thu, 02 Feb 2023 23:43:26 +0000

Yes, No, explain. Indigenous and non-Indigenous creative agencies pitch how to advertise a Voice to Parliament.

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The attention economy: an $800b commodity rush that’s all about you

Bernard Keane — Mon, 24 Oct 2022 23:23:02 +0000

When sports sponsors complain that they're getting the wrong sort of attention, it shows they've misread the dynamics of the attention economy.

The post The attention economy: an $800b commodity rush that’s all about you appeared first on Crikey.

Who is winning the TikTok election? Both parties are trying but it’s voter content that hits home

Cam Wilson — Mon, 25 Apr 2022 01:29:36 +0000

Politicians are trying to use social platform TikTok to reach millions of Australians — but the users are often having the last and best say.

The post Who is winning the TikTok election? Both parties are trying but it’s voter content that hits home appeared first on Crikey.