Peter Dutton, Anthony Albanese and campaign advertising for the Dunkley by-election (Images: Meta Ad Library/AAP)
Peter Dutton, Anthony Albanese and campaign advertising for the Dunkley by-election (Images: Meta Ad Library/AAP)

As pre-polling opens in Dunkley, Labor would like voters to focus on tax cuts, while the Liberals are highlighting the interests of small businesses in a bid to win the electorate in Melbourne’s south-east. Data from social media advertising tool PoliDashboard shows the Labor Party is trying to woo voters by reminding them of the revamped stage three tax cuts, mentioning that policy in numerous ads on Facebook over the past three weeks. 

One such ad, marketed through Labor’s candidate Jodie Belyea’s account, said: “Easing the cost of living is my number one priority.