(Image: Mitchell Squire/Private Media)

Labor has engaged in a disciplined strategy to rebuild the public presentation of Anthony Albanese — and last night it starred in its own TV show.

The opposition leader was the subject of a light-touch profile on 60 Minutes on the Nine network, after a similar program on Scott Morrison four weeks ago. 

Labor has been sprucing up Albanese — and the reinvention seems to be working. Just minutes before the segment was aired The Australian online reported Newspoll’s finding that he and Morrison were level as preferred prime minister and Labor retained a 55-45 split of two-party-preferred votes.