Comments on: ADF spent $60m on recruit advertising. Defence is quiet about whether it’s worked

By: Richard Harrison

Richard Harrison — Sun, 08 Sep 2024 00:05:10 +0000

The ADF (unlike our AUKUS allies) has fairly stringent selection criteria to serve – they are not an employer of last resort. Young people with choices are going to be very sceptical of serving in an organisation that can’t punish war criminals, can’t manage budgets, and can’t look after people injured during their service. And then there is the tightening grip of the USA on the ADF – few young people would see the USA as a force for good anymore. The problems are NOT in spending on recruiting, the problem is that Defence Recruiting has no brand equity to work with.

By: Hoojakafoopy

Hoojakafoopy — Thu, 05 Sep 2024 06:17:56 +0000

In reply to roberto. LIVE A STORY WORTH TELLING* *If you survive it and are then able to access services to process the trauma sufficiently to be able to speak about it at all.

By: Hoojakafoopy

Hoojakafoopy — Thu, 05 Sep 2024 05:59:30 +0000

In reply to mary wood. The provision of safe sex education, free condoms and lube in clinics, gay bars etc was surely more materially effective in containing the spread of HIV than that grim reaper going bowling ad.

By: jayho

jayho — Thu, 05 Sep 2024 01:28:50 +0000

In reply to mary wood. I used to run and hide behind the couch when that ad came on as a kid. I'm not sure if scaring children was at the heart of the campaign though.

By: jayho

jayho — Thu, 05 Sep 2024 01:26:57 +0000

There’s also less desire to murder innocents for your country. One of the “downsides” of war and its atrocities getting so much more media coverage post-WWII.

By: Dale J

Dale J — Wed, 04 Sep 2024 15:36:13 +0000

I don’t want any of my children fighting for a war that only benefits the US goals that Australia just follow, it’s not worth following any of these disconnected politicians. The world of politicians have lost their marbles and they want our kids to pay for their weakness.

By: Kim

Kim — Wed, 04 Sep 2024 14:20:31 +0000

Watching this thread with interest…. A pessimistic outlook would be “it’s great that the government is taking steps towards assuring our spot on Noah’s Arc”. On the negative, too bad “transparency” has been over marketed… sea levels continue to rise. I may be simplifying a complex problem/issue. I presume, most ADF staff are subject to clearance requirements. Some take that to heart. They generally either don’t make it far up the food chain, or are a suicide statistic. Or, on a bright note, some disengage…. I guess “a new creative account, currently the largest in Australia at a value of $10 million.” I guess that’s better than the economic cost of conscription…

By: Agrippa

Agrippa — Wed, 04 Sep 2024 11:24:39 +0000

I remember CO of my unit telling me the $ spent to recruit back in the 90’s.
Can’t recall the figure, but it was substantial considering the number of recruits that actually joined up. $60m is nothing.

By: Peter Wotton

Peter Wotton — Wed, 04 Sep 2024 08:42:51 +0000

As a conscript for the American War in Vietnam, I saved most of my leave so that I could leave the army at the first possible opportunity . If needed, I would have dissuade my children from joining . Fortunately none showed any inclination.

By: drastic

drastic — Wed, 04 Sep 2024 05:31:01 +0000

Join the army and, “You’ll be sorry!”.